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XVII 17 Degrees

About Us

We love IP the same way you love creating it

At 17 degrees, we work with creative companies and individuals that inspire us.

Established in 2023 with a 20-year client base, our trusted advisory service exists for emerging, inspiring and innovative businesses. We take a genuine and authentic effort to get to know the people behind the businesses we work with and enjoy celebrating growth and success by marking milestones together. We turn your ideas and brands into real assets and defend these ideas as though they were our own. We work hard to become an integral part of your business and part of your team.

For over 20 years we have forged extensive, close and inspiring relationships around the world. We have extensive and wide reaching relationships with some of the world’s top brands, law firms and IP practitioners.

Intellectual Asset and Property Management - Blair Beven
Blair Beven CEO/Founding Partner


Originally from New Zealand, Founding Principal Blair Beven moved to Australia in pursuit of a challenging legal career. He has worked in some of the top law firms in Australia as well as being a Partner for over 15 years at three prominent commercial law firms. In 2014, he established the first Australian Office of a prominent IP boutique from New Zealand. In three years, he built a team of over 15 IP professionals and support staff, protected some of the world’s most recognisable brands, worked on some high stakes IP litigation matters and worked with hundreds of businesses to secure their IP rights.

Blair is qualified to practice law in both Australia and New Zealand and is recognised as being one of the top IP lawyers in Australasia. His knowledge of global IP systems., strategy, IP law, and processes is unparalleled.

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  • Samantha Ludemann


    Samantha Ludemann

    Samantha is an associate at XVII Degrees with expertise in Intellectual Property, Trade Marks, and asset management. Her expertise extends to managing extensive international trade mark portfolios, with previous experience as a Senior Trade Mark Examiner at the Intellectual Property Office of New Zealand. Samantha brings expertise in protecting and enhancing our clients' portfolios, helping them achieve global brand recognition.

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  • Georgia Renard


    Georgia Renard

    Georgia is an associate at XVII Degrees. She has previous experience in commercial litigation and intellectual property with esteemed prior commercial law and IP firms. She honed her skills in legal drafting, research, and client advisories. Georgia brings a diverse range of experiences and a commitment to excellence to the firm, where she offers strategic counsel on Intellectual Property law matters, including trade mark applications, opposition proceedings, and portfolio management.

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  • Sophie McCartney


    Sophie McCartney

    Sophie is a paralegal at XVII Degrees and is in her final year of a Bachelor of Commerce and Law at the University of Wollongong. She has over 10 years of experience as an IP paralegal/PA at major law firms in Sydney and has a broad understanding of Intellectual Property Law and legal practice management systems. Sophie collaborates closely with clients to support them throughout the entire IP lifecycle from creating brands to protecting and enforcing their IP assets.

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  • Anneliese Zanchetta

    Chief Marketing Officer

    Anneliese Zanchetta

    Anneliese Zanchetta is Chief Marketing Officer at XVII Degrees and has a Bachelor of Communication, specialising in Public Communication, Digital and Social Media from the University of Technology, Sydney. She is skilled at developing high-level marketing strategies that promote the XVII Degrees brand through digital marketing and events. She offers a fresh and innovative approach to XVII Degrees’ marketing strategy and aims to inform clients and the wider community about the importance of Intellectual Property Law.

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  • Miranda Aitken

    Business Development Manager

    Miranda Aitken

    Miranda is the Business Development Manager at XVII Degrees. She has a Bachelor of Arts (Acting) from Western Australian Academy of Performing Arts and is studying a Bachelor of Communication (Advertising) at the University of Technology, Sydney. Miranda manages sales and business processes for XVII Degrees and is motivated to add genuine value for clients. As a member of UTS Start Up Hub and Startmate Launch Club, Miranda enjoys educating startups on the importance of Intellectual Property protection.

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